Our Story
I looked everywhere.
I was the weak kid. The one who got tired before everyone else, who came back from school and slept until dinner. My parents tried every drink, every powder, every promise off the shelf. Nothing tasted like food. Most of it tasted like medicine pretending not to be medicine.
Years later, I moved into a hostel, very far away from home, for an internship. I was eating the way the city eats — unhealthy late night treats at midnight, fried food soaked up in oil for breakfast, or nothing at all!
I learned shortly, that this wasn't my story alone. Everybody faced the same issues. Tiredness, weakness, falling hair, starvation from craving for something natural & light on the tummy. The sheer disappointment from the broken promises from trying every damn jar or box of the "feel better" version.
So, circling back to my case, by month four of staying away from home, I was losing hair. By month six a blood test came back with a dozen vitamin deficiencies I had never heard of.
I tried to fix it the way most people try to fix it. Walked into a supermarket or our online stores, picked up everything labelled "healthy." Read every back-of-pack. INS 211. INS 202. Natural flavours (which are not natural and not flavours!). Refined sugar dressed up as something else.
"I looked everywhere. Every label I turned over had a code instead of an ingredient. So I built what I needed."
Me & I started with six recipes and a rule: if it doesn't read like food, it doesn't go in. Real fruit, real nuts, real stuff.
Sweetness from dates and honey — never refined sugar. Two tiers because I was tired of being told what level of sweet I should want. I couldn't seem to finish one sweet drink till the bottom of the can! Or even a chocolate bar! Cause it was too sweet for me!
We preserve with HPP — cold pressure, no heat — because we refused to choose between safe-to-ship and good-for-you. The drink in the bottle is the drink we made that morning, just safer to send.
The name is the whole point.
Me & I.
The version of you the city tries to wear down, and the version you actually want to be — at home or anywhere you're going about. Six drinks. Each one built for both. For you & for what you're feeling at every point of the day.